Consider the areas you want well lit; how you will display products if necessary ; what various colors will make people feel, and how people will move through your store. Be sure to include what makes your business unique and summarize why you feel it will succeed.
More and more, prospects are using social media to learn about companies and to find out how responsive they are. It would be beneficial for you to create separate budgets for for internal hours staff time and external costs out-of-pocket expenses. Throwing a grand opening party.
You will still need to cover the logistics of how you will get your products to your customers from your warehouse, but a direct distribution model is usually fairly simple. Discuss what makes your product or service unique and how you plan to execute it in a competitive marketplace.
Operations The operations section is how your business works. Your initial price may not be your primary profit center. Financial Plan and Projections: Provide at least three years of financial projections. Remember, your business plan is a tool to help you build a better business, not just a homework assignment.
Are they growing or shrinking?