We have developed internal tools to monitor in each country, in real time, the performance of our campaigns and orient our investment where it makes more sense so we can trust that our investment, whether in YouTube or elsewhere, gets results. Garnier being their major brand worldwide is made available in various retail shops, kirana stores and supermarkets in India thus targeting the mass market.
Attractive models are their brand ambassadors like Jennifer Lopez, Naomi Watts, Cheryl etc for various campaigns all over the world.
New technologies, such as voice, AI, AR, VR, are reshaping the way our consumers discover, try, experience, and buy our products.
Aside from the reach, we find that YouTube is also a fantastic platform to engage with people. However, these products have a premium price and customers are even ready to pay a premium for these products owing to quality and reliability over competitors. For example, this has been a milestone year for the company with the acquisition of Modifacewhich provides AR technology for beauty brands.
It is the 1st cosmetics group worldwide. The Luxe division products are available at supermarkets, cosmetics stores, own brand outlets and even online.