Short case studies on marketing mix

The aim is to use prices to maximize profit margins and sales volume.

nivea marketing mix case study

Advertising and sales literature have depicted outdoor activities and situations involving both males and females. In addition, Chap Stick has been promoted in chemists where prominent display is encouraged close to the till.

References Dominici, G.

marketing mix case study examples

Some of these restaurants also manage kiosks to sell a limited selection of products, such as sundae and other desserts. To view more companies, please choose a letter from the list below.

marketing mix research paper

The new marketing director made the following statement: 'We have a strong family image and our products are trusted, but we are considering changing our production strategy. International Journal of Business and Management, 4 9 A mix is a composition of ingredients blended together to fulfil a common purpose.

Business case studies marketing mix

Goi, C. In addition, Chap Stick has been promoted in chemists where prominent display is encouraged close to the till. However, for frequent users, price is an important consideration, particularly when trying to attract frequent users. In the same way as there are various cakes to suit various tastes, a mix can be designed to meet the precise requirements of the market. Just as with a cake, each ingredient is insufficient on its own - but blended together they produce something very special. The Card has been designed to be colourful and visual and to show a full range of flavours, thus gaining a key advantage over rival cards. An important thrust in the development of Chap Stick involves widening the distribution network, so that it is sold in more shops and chemists and improving impact at point of sale, i. Hisrich, R. Printable version The marketing mix - case study A traditional family drinks firm has been developing slowly and built up a strong reputation, but control has now passed to the next generation and they want to look at possible expansion for the firm. International Journal of Business and Management, 4 9 , Page 4: The marketing mix The marketing mix is made up of four main ingredients which an organisation combines in order to ensure that marketing objectives are achieved. In diversifying its product lines, the company satisfies market demand, improves its revenues, and spreads risk in its business. The new marketing director made the following statement: 'We have a strong family image and our products are trusted, but we are considering changing our production strategy. Chap Stick is portrayed as being a lively brand for a modern lifestyle as well as having functional benefits in protecting lips. Some of these restaurants also manage kiosks to sell a limited selection of products, such as sundae and other desserts.
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The marketing mix